California Southern University is proud to present our Master Lecture Series featuring Wing Lam. In this fast-moving lecture, Wing Lam, founder of Wahoo?s Fish Tacos, business professor and sought-after speaker on entrepreneurship, will outline the most mission-critical skills an aspiring business leader needs in the 21st-century marketplace. Lam will describe the primary challenges facing new businesses today before discussing innovative solutions for emerging entrepreneurs, including guerilla marketing techniques, word-of-mouth and social media strategies, as well as innovative ways to leverage?and sustain?an organization?s unique competitive advantages. Wing Lam co-founded Wahoo?s Fish Tacos in 1988. Now in its 25th year, Wahoo?s has more than 60 locations throughout California, Colorado, Texas, Nevada, Nebraska and Hawaii. He is nationally recognized for his innovative marketing strategies and for his expertise in entrepreneurship. Lam is a sought-after speaker and an adjunct business professor at Concordia University and Chapman University. Register at: http://www.calsouthern.edu/content/events/successful-entrepreneurs-toolkit-essential-skills-for-starting-a-successful-business/