"Cross-Cultural Branding" Seminar

Rancho Santiago Center for International Trade Development (CITD) in collaboration with the National Association of Asian American Professionals presents
"Cross-Cultural Branding"

Brands sometimes don't translate when introduced abroad- mainly due to cultural differences. In this session, you will:
- Learn key questions to ask when introducing your brand abroad
- Engage in more than brand translation, but in brand "transcreation"
- Communicate your brand effectively in a "glocal" way (global and local)

Speaker: Dr.Vu H. Pham (Featured on CNN, MSNBC, Los Angeles Times, OC Register & many more)

Program Outline:
7:30am - 8:00am        Registration & Networking
8:00am - 8:10am        Welcome & Introduction
8:10am - 8:20am        Asian Market Update
8:20am - 9:00am        Presentation
9:00am - 9:15am        Q & A

RSVP:
http://cross-culturalbranding.eventbrite.com/
(714)564-5414 or valadez_jacqueline@rsccd.edu

Limited seating...reserve your spot now!