Micropreneur® Webinar

Read Your Customers’ Minds With Keyword Research

Each week, over a billion people search the Web using Google and Bing. Those are your customers, typing in exactly what they’re looking for. The search engines make this data freely available, so every business can easily learn exactly what customers are interested in. If you’re a real estate agent, you can find out what neighborhoods people are searching for most. If you want to build the next generation of accounting software, you can learn in advance what accounting problems people are having and what features they’d like to see in their current software package. Once you learn what searchers look for most, you can make sure your product matches their needs and your website content answers their questions. In this webinar, you’ll learn:

What free keyword research tools are available and how to use them
How to quickly and easily use the data to construct audience profiles
How to use these profile and research to better meet customer meets, build better products, and get more search traffic to your web site
Vanessa Fox is the author of the critically acclaimed Marketing in the Age of Google: Your Online Strategy IS Your Business (Wiley, May 2010), which has been called the “search marketing bible” by technology leaders.

She is the founder and CEO of Nine By Blue, which provides education and training, custom reporting, and strategic consulting for organizations to assist them in maximizing audience engagement and customer acquisition through organic search.