The Wily Entrepreneur’s Guide to 

Funding

Entrepreneurs are renowned for their innovation and cleverness. Unfortunately, however, this rarely applies to the techniques used by entrepreneurs to fund their own companies. Many entrepreneurs hold vague hopes of attracting “investors” or “venture capitalists” with no real action plan based on funding realities and opportunities. Join Irvine Micropreneur Program Host Robert Coleman as he helps you jettison your stale, clichéd thinking about raising capital into a new understanding of funding choices and options that can work. You can become a wiley entrepreneur, somebody who knows how to work with the ins and outs and different financing options in service to YOUR needs and interests, not somebody else’s. You will learn:

• Why the venture capital model has most entrepreneurs brainwashed
• Crafty tips and techniques that most entrepreneurs completely overlook
• How to play the real game of raising money to win

Robert Coleman has been involved with capital-raising for entrepreneurs for over 25 years. He has lectured on the subject at San Francisco State’s Graduate Entrepreneur Program, taught countless classes on raising money, and was an advisor to the State of California in developing their SCOR direct public offering program.