Marketing Research for Startups and Their Investors

Many startups bring innovative products to the marketplace for which there is no prior history of success or sales. This is the great challenge of a startup- gaining public acceptance for the new and different. But, not all products succeed, and when they fail it can be costly in dollars and wasted time. Marketing research can help determine the likelihood of success for new products and ideas. But classic marketing research techniques can be too expensive and resource-intensive for a small startup company. Join Amy Siadak, President of House of Marketing Research in Pasadena, as she distills decades of marketing research experience into manageable techniques that can help early-stage companies explore the potential success of their new products before committing to full marketing launches. Amy will show you:

• Why classic market analysis tools used by entrepreneurs are often misleading
• How to use new online tools to lower the costs of your research
• How to support a business plan with marketing research that will give investors confidence