Master the Selling Process
 
Selling without a process is like fishing with a rod and reel instead of a net. You’ll catch some, but it takes more work and time. A proven process delivers consistent results. Building relationships and using a consultative sales approach creates positive outcomes for all parties.
 
Information gathering is arguably the most important step of any selling cycle. The needs, wants, and opportunities you uncover during this critical stage determine the solutions you present, how you present them, and ultimately, the unique customer value they provide.
 
The Dale Carnegie® Sales Process advises you not to talk about a solution until you are clear on the
need. This is your chance to question, listen, and advise, and it’s the start of a long-lasting business
partnership.
 
Completion of this module will empower participants to:

• Understand and apply a proven selling process
• Ask power questions to uncover pertinent information from buyers
• Create interest by offering solutions that add value