Competitive Intelligence and Small Business

Strategy is essential to the success of your business and does not take place in a vacuum.  The development and execution of your strategy must take place within the business context, which includes your key competitors. 
 
The process to really understand your competitors is Competitive Intelligence.  Without Competitive Intelligence, you lose the initiative and can only react to your competitors’ moves. 
 
On the Webinar, you’ll learn:
·          How you can use Competitive Analysis Frameworks to reveal the vulnerabilities of your competitors,
·          How to make the structure of your business more robust, and
·          Tactics that will improve your sales results, even in competitive bidding situations.
 
John Kurth is the President of Syntactics Sales Scripting™ and is a certified Competitive Intelligence Professional.